How To Promote Microchipping

Make Microchip Scanning
Part Of Every Exam

Collars break and tags can fall off. A microchip is a pet’s voice when it needs help.

Educate pet owners about microchipping during every wellness visit by scanning their pet for its microchip.

With our new ISO Microchips +Temp, you can also take the healthy pet’s temperature without a thermometer!

Scanning Time
Is Education Time

IF THE PET HAS A MICROCHIP – Use this opportunity to remind pet owners to check their contact information with their pet’s microchip recovery service. ONLY 58% of pets with microchips are properly enrolled with up-to-date contact information!

IF THE PET DOES NOT HAVE A MICROCHIP – Share the many ways microchips help pets and their owners and offer to implant one during their visit.

Why Microchips Matter

BETTER CHANCE
TO BE REUNITED

Pets with microchips are 300% more likely to be reunited with their families.

PROOF OF
OWNERSHIP

A microchip helps prove ownership if the pet is stolen.

NO CHIP
= NO CONTACT = NO CARE

If a lost pet is injured, the microchip can be scanned by a veterinarian to call for authorization to begin critical medical treatment.

INDOOR-ONLY PETS
GET LOST, TOO

Dr Linda Lord’s “Characterization of animals with microchips entering animal shelters study” revealed 40% of lost cats were indoor-only cats.

DISASTERS
CAN HAPPEN

We don’t like to think about it, but disasters can happen displacing pets from their homes and owners.

Promotional Ideas

  • Bundle microchipping into your puppy and kitten wellness plans.

  • Run monthly pet microchipping promotions.

  • Host an Open House with a microchipping clinic.

  • Add “Do you want your pet microchipped?” to all client facing forms:

    • New client forms and questionnaires
    • Spay/neuter paperwork
    • Releases required prior to dental cleanings or any other time a pet is under anesthesia
    • Boarding and kenneling check-in sheets

  • Promote how microchips work by sharing our educational videos and heartwarming reunion stories in your lobby, on social media, and in your client newsletters.

Download & Share Our Educational Videos